Gen Z Just Discovered Brewing Coffee at Home and…. It’s Adorable.

According to a groundbreaking report from the New York Post, Gen Z has just discovered they can *gasp* make coffee at home to save money. The article frames this trend like they’ve unearthed some ancient secret, like fire or sliced bread. Welcome to the party, kids. We’ve been here. There’s stale donuts on the counter and everything.

Millennials and Gen X? We’ve been brewing at home since the MySpace era and before oat milk had PR. We know what’s up. Coffee shop prices have been creeping up for years, and now, thanks to a lovely combo of global supply chain weirdness, tariffs, and a massive spike in green coffee prices (we’re talkin’ over 100% increase in the last year alone), your $6 latte is about to become a $7+ experience with a sad little swirl of foam on top.

And look, we LOVE a good coffee shop. But facts are facts: café prices are climbing because they have to. Roasters are paying more (it hurts). Rent is still stupid high. And new tariffs could make imported coffee even pricier in the coming months.

So what’s a high brow caffeine addict to do?

Make Rootless at home, obviously.

We roast our coffee fresh, ship it straight to your door, and if you’re on a subscription (like the responsible adult you are), you’re looking at about $0.55 a cup. Let’s do some quick math:

So for the price of one latte, you could’ve brewed ten cups of Rootless. Ten! That’s an entire band rehearsal. A weekend writing your screenplay. Or just enough fuel to deal with yet another Slack notification that could’ve been an email.

Oh, and making it at home doesn’t mean it's boring. You can still froth milk, sprinkle cinnamon, or sip it black like the existential champion you are. And bonus: you get to do it without any pants if you want. Try that at your local café and see how fast you get banned.

So yeah, Gen Z, welcome to the homebrew life. We’re stoked you’re here. But just so we’re clear - we invented it, perfected it, and now we’re helping you save money doing it.

Ready to save money and still drink coffee that doesn’t suck? Subscribe to Rootless here.

Let’s keep the good stuff flowing. Keep it Rootless.